MEHROTRA is a Stockholm based design line combining the main characteristics of the two cultures that form the founder’s, Sofia Mehrotra, background, Swedish minimalism and Indian warmth. MEHROTRA is a design line with the vision to create long lasting everyday pieces, that should be worn and used as much and often as possible.
Growing up in a vibrant Swedish – Indian family with an Indian grandmother who kept wearing her saris, at special festive occasions, even after having moved to Sweden has been the main inspiration behind MEHROTRA. The saris comprised of a long scarf intricately wrapped around the body to create an elegantly beautiful dress. The way she stood out in a crowd by bringing her culture into the traditions of the Swedish culture was mesmerising.
With this childhood memory close to her heart, Sofia sought to combine her two cultural backgrounds and the contrasts between them to establish a new design line.