Privacy Center

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Consent



Overview

MEHROTRAsthlm recognise the importance of protecting the privacy of personal and financial information. When you register online with www.mehrotrasthlm.com, use our webshop or choose to submit your information in any other occasion the submitted data will be processed in accordance with the following privacy policy. This privacy policy applies to all protected personal information collected, maintained or used by MEHROTRAsthlm.


Privacy Policy

MEHROTRAsthlm recognise the importance of protecting the privacy of personal and financial information. When you register online with www.mehrotrasthlm.com, use our webshop or choose to submit your information in any other occasion the submitted data will be processed in accordance with the following privacy policy. This privacy policy applies to all protected personal information collected, maintained or used by MEHROTRAsthlm.

MEHROTRAsthlm collects personal data from visitors of our website (www.mehrotrasthlm.com) who register their information or who use MEHROTRAsthlm’s webshop. We do not collect or store any credit card information from our online customers. MEHROTRAsthlm also use ‘cookies’ (as described within terms and conditions) to enhance your experience with MEHROTRAsthlm. To serve you better, we may combine information you give us with other information that is publicly available.

LEGAL PURCHASE AGE

If you are under 18, we require that you inform and get your parents’ or guardians’ consent before purchasing anything on www.mehrotrasthlm.com.

 

HOW YOUR INFORMATION IS USED BY MEHROTRASTHLM

If you provide us with your personal information, then with your consent, MEHROTRAsthlm will use this information to keep you informed of our special events, promotions, or other news related to our brand and collections, to register you with our website and to administer our overall website services. Otherwise, we may use the information provided by you to us only to review our performance and/or improve our services to you. The information you provide us with will further be used to process any orders you may place online. We may also use the information you provide us with to communicate with you about your order if you have placed an online order with us. We will send you announcements or communications by e-mail or text only if you give us your permission to do so by giving the appropriate consent on our website or in an e-mail before the webshop is up and running. In addition, we may use information about your product interests and purchases from us and our affiliates, including without limitation MEHROTRAsthlm, to help us improve our website design and your online experience at www.mehrotrasthlm.com. We may contact you, subject to the choices you have made, via e-mail, postal mail or by telephone, to conduct market research and learn more about how we can improve and tailor our product offerings to our customers’ liking. To be able to serve you better, we may combine information you give us and information about your product interests and purchases with information from third parties, including demographic information and information that is publically available. We may also combine this information with information from our affiliates. We use that combined information to enhance and personalise your shopping experience with us, and communicate with you in accordance with this policy.

HOW MEHROTRASTHLM SHARES YOUR INFORMATION WITH OTHERS

MEHROTRAsthlm does not sell, rent or disclose our client’s names, addresses, e-mail addresses or other personal information. Further, in order to maintain our website, to manage our database, to distribute e-mails and to provide client communications, MEHROTRAsthlm contracts with selected third parties. These third parties, solely on MEHROTRAsthlm’s behalf may process the personal information you provide to us but we do not authorise any of these service providers to make any other use of your information. We do not otherwise disclose your information to third parties, unless we are required to do so by law or in connection with a legal claim or proceeding. However, the new entity will agree to protect the confidentiality of your personal information consistent with this privacy policy.

 

COOKIES

MEHROTRAsthlm makes the use of cookies to handle our shop functionality and enhance your experience. Cookies are small text files that are stored on your computer and contains custom information such as your personal settings and cart items which your browser can reapply on your future visits.

We use to types of cookies: Stictly necessary cookies in which the site would not else function properly and optional cookies. When you visit www.mehrotrasthlm.com for the first time you will be asked to consent to our use of cookies, but you can always visit our Privacy Center to manage your data at any time.

You can always disable all cookies via your browser at any time. We do not recommend this though as it can lead to a bad experience in both user experience and functionality.

 

GOOGLE ANALYTICS AND GOOGLE TAG MANAGER (ANALYTICS)

Our website uses Google Analytics and Google Tag Manager, web analysis services from Google Inc., 1600 Ampitheatre Parkway, Mountain View, CA 94043, United State (“Google”).
Based on your consent, Google will analyse your use of our website on MEHROTRAsthlm’s behalf. To enable this we use a cookie as detailed in our Privacy Center. The information gathered by Google is for instance which browser you are using, which pages you visit, your operating system and screen resolution. This data will be transfered to Googles servers, located in the United States where they are stored and analyzed. The results are thereafter submitted to us in an anonymized format. We have activated an IP anonymizing feature provided by Google where the last 8 digits in your IP adress (IPv4) or the last 80 bits (IPv6) are deleted. Google are also certified under EU-US Privacy Shield, which ensure a high level of data protection when it comes to data processing by Google in the United States.
You can revoke your consent at any time by visiting our Privacy Center and simply just turning it off. This information is saved in a cookie so you don’t have to redo your settings on every visit.
For additional information on Google Analytics and Google Tag Manager please visit these links: Analytics Terms of ServiceAnalytics Security and Privacy Principles,  Google Tag Manager Terms of Serviceand  Google Privacy Policy
För ytterligare information om Google Analytics & Google Tag Manager: Google Analytics Terms of Service, Google Analytics security and privacy principles, Google Tag Manager Terms of Service, och Google Privacy Policy.

Name and expiration date:
⦁ __ga, 2 years
⦁ __gat, 1 minute
⦁ __gid, 24 hours
⦁ __gac, 90 days

 

MAILCHIMP (EMAIL MARKETING)

We use Mailchimp (The Rocket Science Group, LLC, 675 Ponce de Leon Ave NE, Suite 5000, Georgia 30308. USA) to send important and marketing emails to our customers and partners. When you share your data with us we will also store them in this tool to help with our communication with you, if you are subscribed.

 

FACEBOOK PIXEL (ANALYTICS AND MARKETING)

We make use of the “Custom Audience Pixel” of Facebook Inc., Facebook Headquarters, 1 Hacker Way, Menlo Park, CA 94025, United States (“Facebook”) on MEHROTRAsthlm.com. This helps us keep track of what users do after they see or click on a Facebook advertisement as well as provide us with behavioural data for market research and statistics. All data collected is anonymous to us which means we are not able to see any of your personal data. Facebook can however connect this data to your Facebook account and use it for it’s own advertising purposes as stated in their Data Policy. You are able to allow or opt out of Facebook and it’s partners placing ads on or outside of Facebook. A cookie can also be stored on your device for these purposes.

Only visitors of the age 13 and above can consent to this. If you are underage, we advise you to ask your parents or legal gurdians for advice. If you wish to opt-out of using Facebook Pixel on MEHROTRAsthlm.com you can do so via our Privacy Center.

Name and expiration date:
⦁ fr, 90 days
⦁ act, session
⦁ c_user, 30 days *
⦁ datr, 2 år
⦁ m_pixel_ratio, session
⦁ presence, session *
⦁ sb, 2 years
⦁ wd, session
⦁ xs, session

* These are only loaded if you are logged in to Facebook.

 

SECURITY, CORRECTION AND RETENTION

MEHROTRAsthlm uses appropriate security measures to protect the information you provide us with. However, while we take all reasonable steps to protect your personal information from unauthorised access, use or disclosure, you accept that no internet data transmission can be guaranteed to be secure from access by unintended recipients and will not hold us responsible for any breach of security unless this is due to our negligence. You are entitled to request access to and correction of all personal data you provide us, or to remove your name from MEHROTRAsthlm’s marketing and e-mail list at any time by contacting us by e-mail or phone on info@mehrotrasthlm.com or +46 701466061.

Contact
MEHROTRA
Engelbrektsgatan 25
114 32, Stockholm
Sweden

E-mail: info@mehrotrasthlm.com
Phone: +46 701466061